Livestream commerce, same-day delivery

Riiu turned pandemic-era bargain hunting into an engaging live shopping experience. Viewers joined livestreams, claimed luxury items in real-time, and received them at their door before the day ended.

Livestream Shopping
Product View
Checkout Flow
Delivery Tracking
Operations Dashboard

Challenge

Stitch an end-to-end commerce stack without writing a monolith. Marketing, SMS alerts, live sales, payments, and courier dispatch all working in harmony.

graph TB
  A[Instagram Stories] --> B[Website Real-time Claims]
  B --> C[Payments]
  C --> D[Same-Day Delivery]
  subgraph Constraints
    E[2-Month MVP]
    F[No Full-time Engineers]
    G[Zero Downtime]
  end
  style E fill:#ffcdd2
  style F fill:#ffcdd2
  style G fill:#ffcdd2

Approach

  1. Low-code spine – glued together best-of-breed SaaS via webhooks and serverless functions.
  2. Livescale powered live video and inventory countdown on stream.
  3. Shopify managed catalog & payments; Shipstation auto-printed labels.
  4. Twilio + Customer.io pushed claim confirmations and delivery ETAs via SMS.
  5. Front gave support agents instant context on every order.
timeline
  title 8-Week Build
  W1 : Workflow Mapping
  W2 : API Integrations
  W3 : Live Demo
  W4 : Payment & Logistics
  W5 : Internal Ops Tools
  W6 : Beta Stream
  W7 : Feedback Iteration
  W8 : Public Launch 🚀

Outcome

  • 🚀 Speed to market – concept to revenue in 60 days.
  • 💸 Revenue-positive from first week of broadcasts.
  • 🙌 98% positive feedback on checkout speed and delivery reliability.

Stack

graph LR
  IG[Instagram Stories] --> LS[Website Livestream]
  LS --> SH[Shopify]
  SH --> SS[Shipstation]
  SH --> T[Twilio SMS]
  T --> CIO[Customer.io]
  SH --> F[Front Support]
  SH --> WF[Webflow Landing]
  style IG fill:#e1f5fe
  style LS fill:#c5e1a5
  style SH fill:#fff9c4
  style SS fill:#bbdefb
  style T fill:#ffcdd2
  style CIO fill:#c5cae9
  style F fill:#d7ccc8
  style WF fill:#ffccbc

Want similar impact?

Fractional CTO engagement lets you ship faster without the full-time overhead.

📅 Book a free 30-min call to explore your roadmap.